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Blogs Details
15
Oct
Let’s take the example of Dove. The self-care brand has the basic personal care items: shampoo, soap, and deodorant. At first glance, it has clean, minimalist packaging with a soft color palette, a gentle product image, and a consistent visual brand identity. At this level, Dove looks like any other self-care brand. But there is more to it.
Their brand personality has a warm, honest, and nurturing tone. Speaks directly to the women, and keeps softness and clarity in language. Not just this, their campaigns, purpose & values, strategic depth, and everything else aligns with their audience, or rather, resonates with them.
The iconic and timeless brands we admire were built by humans, not AI. People with creativity, experience, and dedication.
